Target audience

I've decided that my final garment for the end of year fashion show will be visionary. I had to create a target audience page, which included going into all the details such as: Where does she work? What dress size is she? Is she in a relationship or not? ...and many more. This exercise took me about half a day to create and finish.

The outcome of answering all the questions was that my target audience woman would live and work in London, have an average paid job in the media, is inspired by anyones street style, has no children, is single and enjoys looking for up and coming indie bands in the city. She also enjoys visiting special media events and spending up to any amount of money on an outfit, just to be on trend.

After carrying out this task I now know what sort of standard and finishes my garment needs and also what purpose it's for, which will help me choose the correct fabric for such an event or special occasion.