John Lewis Christmas Advert

Christmas Time

My favourite christmas advert this year has to be the amazing John Lewis advert, I loved their advert last year with the little boy and I love this years advert with the snow men! It shows true love between a snowman and a snow women. It clearly shows the use of the psychology of colour in this advert as the snow woman is wearing red accessories and the psychology of red stands for love and warmth and the whole meaning of the christmas advert is love and warmth shared between two snowmens.

At the shoot

Correcting the pose

Adjusting models hair 

Lighting and Location - Photo Studio 

During the shoot 

While I was at the photoshoot I found that I had to keep readjusting the models hair and pose to create the correct pose and position.

Creation of the Shorts

I finally decided to sort through old materials and try and find the nearest colours to match the colours on the shorts in the original painting. I would then try and attempt to create the shorts from scratch with scrap material.
I started of with cutting and tracing round a size 12 block and mark the darts, I then moved onto sewing the darts and seams together leaving gaps at the top so the model would be able to squeeze into them and also enough room to pin them at the top when at the photoshoot.

'Seated woman with bent knee'

I researched further into Egon Schiele's painting 'Seated woman with bent knee' painted in 1917, I was unsuccessful in my research as I was unable to find any background information on the paining, however I was able to find out that a recreation of the historical painting would be worth around £200 - £300, this shows to me that the orginal paining by Schiele would be worth a lot more than a recreation of his 'Seated woman with bent knee."
When I first found the image I thought about who he target audience would be, while I was researching into the painting I was also unsuccessful in finding the target audience of the original paining, this may be due to the painting being created in 1917, however I thought I would still give it ago and try and aim my recreating of the paining at the same target audience. The target audience I have tried to aim my recreation of the painting at is a more older generation due to the painting being a much older painting and not as modern and young as the younger generations art world is today.

Final decision

I final decided to choose the historical painting by Schiele 'Seated woman with bent knee' this became my decision as I found the pose of the woman interesting as the shaping of the head and knee stood out to me and also the style of clothes and garments. I extremely found the fading of the shoe interesting as I wanted see how the photographers I was paired up with would react and how they would tackle the photoshopping of the faded shoe.
I would first start by creating the outfit in the painting, my plan was to either go to a charity shop on one of my study days to see if there was a similar pair of trousers or shorts for a cheap price that I could cut up. My thoughts for the black tights and shoes were to cut the top and bottom off a pair of tights and style with the shorts, for the faded shoes I suggested to the photographers either a plain white sock or a trainer shoe, they thought the best option would be the sock as it would be easier to edit in photoshop. For the final part of the outfit I would go out or look around my home for a bottle green vest that was a big size so it could hang the same way on the model as it has done in the original painting.

New task

This weeks task was to go away and choose three different historical paintings from the waist up to recreate with styling.
These were the four images I chose for options